Helpful tools, articles, knowledge and research.
- Jeffalytics – Podcast on marketing tech, newsletter and templates.
- Which Test Won / Behave – conversion and A/B test resources.
- Lea Pica – podcaster and genius visualizer.
- Avinash Kaushik – Digital Marketing Evangelist at Google and author or prominent books on web analytics.
- Web Strategy for Everyone – book and blog about web performance metrics, also covering search and intranet analytics.
- KPI Library – performance metrics across multiple industries and interests.