Helpful tools, articles, knowledge and research.

  • Jeffalytics¬†– Podcast on marketing tech, newsletter and templates.
  • Which Test Won / Behave – conversion and A/B test¬†resources.
  • Lea Pica – podcaster and genius visualizer.
  • Avinash Kaushik – Digital Marketing Evangelist at Google and author or prominent books on web analytics.
  • Web Strategy for Everyone – book and blog about web performance metrics, also covering search and intranet analytics.
  • KPI Library – performance metrics across multiple industries and interests.