In recent news: The best UX is the one you’re not aware of, the one you don’t even notice. That’s what makes a site truly intuitive. Each time UX falls short of intuitive, cognitive load increases. As cognitive load increases, your conversion rate begins to suffer.
In recent news: When I talk about web performance, I like to use the phrase, “weight does not need to increase wait.
In recent news: Something that always plays on an SEO mind, either in-house or agency, is this: what is the competition doing? Reverse-engineering competitors’ organic SEO strategies can lead to a lot of actionable findings that help improve your – or your client’s – strategy.
In recent news: Users really care about speed in interaction design. In 1997, I wrote a column called “The Need for Speed,” pointing out how much users hated slow-loading web pages. Back then, big images were the main cause of response-time delays, and our guideline recommended that you keep images small.
In recent news: Re: performance budgets. I wonder if measuring times is smart or not. So many variables, seems like requests/sizes/blockers easier to track. It’s an interesting question, and one that I touched on at the beginning of the year. I think it’s worth elaborating on a little.
In recent news: Page Phase Time (PPT) is an innovative PLT measurement technique that relies on determining which “phase” in the page rendering cycle best represents user-perceived performance.
In recent news: A solid strategy for handling performance related issues, such as page load time and bandwidth, usage should be at the heart of any website design or redesign.
In recent news: Data spam has always been present within web analytics reports. However over the past year or so it has become a real PITA.
In recent news: Sent: The numbers of emails (generally unique email address) that were sent. This number excludes any suppressions that occurs due to business rules, privacy compliance etc. Your email service provider (ESP) will have these number as a standard metrics in their reports.
In recent news: Most of us are responsible for reading reports on a daily basis, whether it’s a simple timesheet, a complex strategy plan or the results of a multi-tiered marketing campaign. We’re overloaded with documents demanding our attention.