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Metrics & Analytics is still in its infancy. The goal is to document best practices in web and digital analytics. Regard it as an ever-growing library of metrics, their definitions and suggested thresholds for your business to stay competitive.

Also, we will be showcasing both established and up ‘n coming solutions for analytics.

Now and then there will be blog posts, mostly news on analytics and sometimes guides on interesting technology.

Blog

16 Ways to Reverse-Engineer Your Competitors’ Organic SEO Strategy

In recent news: Something that always plays on an SEO mind, either in-house or agency, is this: what is the competition doing? Reverse-engineering competitors’ organic SEO strategies can lead to a lot of actionable findings that help improve your – or your client’s – strategy. Read full article: 16 Ways to Reverse-Engineer Your Competitors’ Organic …

Analytics

More or less automated tools and solutions for your digital analytics. Looking for manual tooling? Check out the resources page.

“Studying past historical data to research potential trends, to analyze the effects of certain decisions or events, or to evaluate the performance of a given tool or scenario. The goal of analytics is to improve the business by gaining knowledge which can be used to make improvements or changes.”
– Business Dictionary

About us

We are passionate about analytics and hope that you are too!

Connect with us on Twitter @AnalyticsCrew